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Wednesday, December 4, 2013

Drone On


("Mommy, The Drone's Here")


Why has the story of the delivery drone created such tremendous interest? I believe it is due to the multiple responses this small piece of 21st century sci-fi equipment elicits.

On foreign shores, the drone has taken on an outsized role in war zones which makes us fully aware of its ability to do harm. The sense of it an an instrument of destruction attaches to any of its potential applications.


Domestically, we live with the reality that we are being thoroughly examined and analyzed every day. This feeling is amplified by the thought of unmanned objects whizzing overhead.

Finally, there is an ample body of evidence demonstrating we are never satisfied with the response to our needs, as overnight has morphed into same day and eventually to the time it takes for instant coffee to be readied. Amazon.com and its fulfillment centers has already conditioned us to the expectations of immediate gratification.

The image that flashed on our screen as Mr. Bezos showed the future to Mr. Rose was not itself so astounding. But, on a range of levels, the package that landed on the front doorstep had meaning that leaves us intrigued. possibly somewhat repulsed and more than a little terrified.

And finally, one last burning concern. Is it necessary to tip a drone?

2 comments:

Anonymous said...

So, where does Jeff expect to deliver your package in your building? On the balcony? At the front desk? The loading dock?

Bruce Egert said...

I'm all in favor of technological developments but this is one big bull$hit by Jeff Bezos who has put one over on us again (Full disclosure: I am a loyal and happy Amazon customer)